The most successful
writing is based on listening. Only by asking the right questions, can
any writer convey compelling, succinct, and accurate information.
works with clients
to define various audiences and determine objectives. She interviews
Subject Matter Experts and conducts research in order to differentiate
clients from competitors. She then creates targeted messages to ensure
that clients' communications are tailored to achieving their
If your goals are
to educate, inform, inspire, instruct, market, motivate, persuade, publicize, or
sell, contact Debra Borchert.
Read The New York Times' Lives
column, "Too Close for Comfort."
Clients include 15 Fortune 500
AT&T Wireless, Best
Buy, Cascadia Real Estate
Group, Coinstar, Dell,
Disney, Flying Trout Press, Ford
Motor Company and SYNC, FPG Child
Development Institute at the University of North Carolina at
Chapel Hill, Fragile X Assoc. of WA State, GiftCertificates.com, Gillis Previti
HealthSoft, Hotspot FXi,
IBM, IDX, iVillage.com,
McGraw Hill, Microsoft, MILA, New York Magazine, Palm, Philips Electronics, Philip Morris (division
of Altria), Razorfish,
Seal Press, ShareBuilder.com,
(Sheraton) Hotels, SUHRCO,
TIAA-CREF, Travel & Leisure.com, Tribeca Oven, United Rentals, Virginia
Mason Hospital, WatchGuard, Windermere Real Estate/Westsound,
Inc., Wolters Kluwer.