Company X’s patent-pending technology and infrastructure allows the
tracking of sales and product research consumers conduct online. Our
services enable merchants, manufacturers and Web sites to track and
measure online influenced sales across multiple channels.
spending will increase from $153 billion in 1999 to $832 billion in
Jupiter Communications estimates that online consumers will spend in
excess of $632 billion as a direct result of research that they
conduct on the Web. In
2005, pure-play Web merchants will be responsible for $200 billion in
direct sales, but they will lose out on a market more than three times
that size in the $632 billion in sales that they will influence.
Besides sales and influence, the market increases: “Customers who
purchase in multiple channels
appear to spend up to 30 percent more than their single-channel
estimates that 68 percent of online shoppers use the Web not only to
purchase online, but also to research purchases made at physical
stores. Those merchants
that can track sales and information across the many channels of
distribution will be most able to accurately assess their investment
in their most lucrative distribution channels, leverage them and
thereby most efficiently reach and sell to their customers and
are remaining loyal to a single company as they move among channels,
completing their purchases with the company’s off-line channels
twice as often as purchasing from an off-line competitor.